This is the transcript from my talk at TEDx IIT Roorkee on the above subject. The video is at the bottom. Hi, I’m Navneet Nair. I’m a UX Designer. I’ve worked as a designer on Google Finance, Orkut and Yahoo Cricket in the past. …

Here’s the transcript from a talk I gave this week at the Transform.design Conference. The presentation is below and each separator is for a slide change.

Using vision, goals and habits in design. — As a designer, you would have been trained to recognise the importance of the design process. Some of you will have also used a design vision to drive your vision. You may not use it regularly, but maybe at least in a couple of projects. But do you regularly set…

Strategy is about Deliberate Intentions. Execution is about Deliberate Action. You need both, often in equal measure, to win. Amit Somani Amit is a Managing Partner at Prime Venture Partners, and I had the honor to work with at Google. I completely agree with Amit on the quote but believe…

The MVP should be a prototype, not a product. Marty Cagan Marty Cagan is a founder partner at the SVPG and author of the highly influential book on creating tech products, Inspired. Amongst other things in the book, Marty mentions the importance of having a clear vision while building products…

Why to avoid Narrow Framing when making design decisions. — Framing biases occurs when people make a decision based on the way the information is presented, as opposed to just on the facts themselves. To rephrase this point, the same facts presented in two different ways could lead to different outcomes or decisions from people. Framing biases have been an…

Shouldn’t we treat users as irrational humans? — Richard Thaler, the Nobel Prize winning economist, talks about a mythical species that is real only to an economist. The Homo Economicus — he calls them Econ for short. An Econ is an extremely rational being and believes in maximizing utility with every decision they make. …

An example of putting the process into practice — Over the last few articles we have been exploring Value Centred Design in detail. The articles so far cover the following topics: What is Value Centred Design Why we need Value Centred Design How can we implement Value Centred Design This article is a continuation on the topic of ‘How…