But sometimes, playing around with engagement can also be unethical. Eventually making engagement a primary measure leads to a polarized audience. The reason I say this is because engaging with view extremely pro or against your opinion just reinforces your biases. This leads to exactly the kind of polarization that a company like Cambridge Analytica can take advantage of. We are badly in need to unbiased editorial. Unfortunately, these unbiased articles will never lead to engagement.

Written by

Heading design at PhonePe | Ex Google | Ex Yahoo

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store