Design Thinking is Dead.
In my past few articles I’ve been rather critical about Design Thinking. My thinking so far has been based on the following four points:
- As with all things, change is inevitable and it is just about time that Design Thinking needs to change.
2. Secondly, design is not something that has an end goal. Good design evolves over time. Infinitely. However, our current processes may not be geared for the infinite game.
3. Time bound process forces mediocre outcomes.
4. Finally the whole view that we should start with the user is fundamentally flawed.
User-centrism is flawed
If you want some morning inspiration, I suggest you watch this video. It is a 1997 meeting where Steve Jobs is…
What is the alternative?
Over the past couple of weeks I’ve been experimenting with a ‘Value Centred Approach’ to design and I must say this is already starting to reap excellent results. While the process is still in a work in progress and getting fine-tuned, I think it is could be the start of a new revolution. Here’s a glimpse of the process.
Originally published at www.navneetnair.com