… urge your team to trust the process, and be prepared for it to feel messy and confusing at times”. It is never a one-person job — thinking or doing alone — but the power combination of trusting the real-world testings, learning from experimentation and relying on your colleagues’ capabilities and expertise.
I have one more option to reframing your problem. You can do it my finding your product value statement. I describe this here: https://uxdesign.cc/how-to-find-your-product-value-statement-6e2fdd2c0fc3